The Brainchild of Pro Snowboarder JF Pelchat, Now bindings bring a different theory to snowboard binding design.

For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product—an unparalleled and revolutionary binding lineup that just keeps on giving. What you can expect from NOW bindings is an effortless and responsive ride, a reduction in foot fatigue, balls-to-the-wall performance, customization, and overall ride comfort complemented with our one-of-a-kind Skate-Tech.

WHAT IS "SKATE-TECH"?

Inspired by how easily and efficiently a skateboard turns; major components of our system mimic both the function and description of skateboard trucks. The ‘Hanger’ powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.

The NOWvolution continues...

INTRODUCING THE NEW HANGER 2.0 AND FLEX HINGE 2.0 HIGHBACK

NOW’s commitment to creating relevant and revolutionary products for today’s snowboarder has always been a top priority. As a true testament to this commitment, we are stoked to introduce the Hanger 2.0 and Flex Hinge 2.0 highback incorporated in the 2015/16 lineup.

Armed with valuable feedback from our consumers and the NOW team, the new Hanger 2.0 and a new Flex Hinge 2.0 highback were born.

What the Hanger 2.0 offers is a widened heelcup footprint that ups the ante on boot-fitting compatibility, a drop-down medial wall for added lateral flexibility, and snow clearing channels to prevent ice build-up underneath the highback legs. The new Flex Hinge 2.0 highback features greater lateral support, a redesign and reposition of the Flex Hinge for more support while still dampening chatter, and eliminating calf-bite.